As Managing Director of Asia Pacific, I lead our efforts to cater to the elite in Chinese-speaking countries. On behalf of DELUXETARGETS, I pioneered the establishment of a regional office in Shanghai and orchestrated a network of remote luxury travel consultants in Hong Kong, Singapore, and the Gold Coast, dedicating our expertise to serving the high-end clientele within the global Chinese-speaking community.
At the heart of our success as a leading luxury travel service provider is our unparalleled team of travel consultants, whose expertise enables us to broaden our horizons across multiple travel sectors.
With statutory annual leave limited to 5-15 days, supplemented by around 17 days of public holidays, Chinese travellers tend to travel during these breaks, especially during major festivals such as Chinese New Year in February, Labour Day in May, and National Day in October. As a result, there’s a strong preference for visa-free destinations such as the Maldives, Thailand, and Morocco, as well as a growing interest in European excursions.
The evolving preferences of younger Chinese tourists are also reshaping traditional travel stereotypes, moving beyond mere shopping sprees and city hopping. This demographic values aesthetically-pleasing hotels and seeks to share their travel experiences through vibrant videos and images on popular social platforms such as Instagram, TikTok or Xiaohongshu (China’s famous social media platform), highlighting a shift towards more immersive and visually appealing travel narratives.
Second, The Mall Luxury Outlets from Italy will open in Florence, Italy, and Sanremo, France, as outlet stores dedicated to luxury goods. The Mall Luxury Outlets is not only a shopping destination, but also offers Virtuoso customers a unique shopping experience: Gucci Skip the Line, one-stop tax refund service, VIP lounge, and food and beverage tastings.
Image credit: W South Beach