Dubai’s vision for luxury never stands still. In 2028, Ultra returns for a new chapter.

Headline Partner

Atlantis The Royal has created a world where luxury is designed to be experienced.

From statement-making stays and sky-high pools to a culinary scene bringing together some of the world’s most celebrated names, every element is conceived to go beyond the expected, embodying the spirit of a city where luxury continues to evolve.

The Ultra Experience

Inspirational content

Explore the future of ultra-luxury through insightful panels and discussions led by industry leaders.

Together, they bring fresh perspectives on the ideas and innovations shaping what comes next at the highest end of luxury travel.

What people are saying

“Ultra: the best trade show in the world for the ultra-luxury travel industry.”

Jan SortlandNorwegian AdventuresExhibitor

“There are luxury travel shows and then there is Ultra. If you’re a serious player in luxury travel, Ultra is where you need to be.”

Grant HolmesASMALLWORLDBuyer

“The caliber of attendees and exhibitors reflected the prestige of Ultra, making it a must-attend for those who operate at the highest level of the luxury hospitality industry. I left with stronger partnerships, fresh opportunities, and a renewed appreciation for the luxury sector.”

Namratha RoseGrandes Alpes Private Hotel & SpaBuyer

Ultra 2028

Join the waitlist

2028

Atlantis The Royal

Headline Partner