The pinnacle of luxury travel
Around the world, there are a select few who push the boundaries to stay on the cutting edge. A collective of people and products renowned for unmatched service and luxury offerings.
This is a show that connects the crème de la crème of high-end luxury travel designers with once-in-a-lifetime properties and products.
Upcoming editions
The benchmark of ultra luxury
As a collective that understands the UHNW individual, there are three main elements that qualify a product or service in the ultra-luxury space.
The Ultra Member badge certifies our attendees for their ability to deliver these distinct qualities.
The Ultra pillars
Distinction
The wow factor. Something to write home about. Redefining the way guests experience delight by evoking a deep and meaningful emotional connection.
Service
Only the highest level of service attracts today's luxury traveller. Every element leaves a lasting impression.
Discretion
Privacy and exclusivity are paramount to ultra-luxury experiences. A place of seclusion; a heavenly hideaway for life's joyful moments.
Ultra members
Exhibitors
Vetted by the Ultra advisory board whose members have decades of experience in the ultra-luxury travel sector.
Buyers
Hand selected and invited based on their client portfolio. Buyers include family offices, executive assistants, personal assistants, and celebrity agents for UHNW individuals.
“Ultra: the best trade show in the world for the ultra-luxury travel industry.”
