In Thailand, a new expression of luxury is taking shape, setting the stage for the next edition of Ultra.

Host Partner

Set on the banks of the Chao Phraya River, Four Seasons Hotel Bangkok is our host for Ultra Thailand. From its striking waterfront setting and MICHELIN-starred dining to the warmth of Four Seasons service, every detail speaks to luxury, the Thai way.

Headline Partner

Tourism Authority of Thailand’s approach to luxury travel embraces ‘The Soul of Thai’ – the cultural originality, emotional depth and human connection found throughout the destination.

Expressed through living heritage, craftsmanship and centuries-old wellness traditions, it’s an invitation to experience Thailand in ways that feel both meaningful and deeply personal.

The Ultra Experience

Inspirational content

Explore the future of luxury through a distinctly Thai lens, as industry voices consider how purpose and connection to place are shaping ultra-luxury.

From creating value that flows back into local communities to extraordinary access beyond the beaten track, discover experiences that lead back to nature, where the truest expression of luxury lies.

The Ultra Experience

Brand stories

Enhance your show floor presence through a highly personalised space, where every detail is designed to tell your story.

More than a place to meet, it offers an immersive way for our collective to experience your brand.

The Ultra Experience

Elevated experiences

Discover the many sides of Bangkok through a collection of experiences that move between rich heritage and modern culture, hidden corners and iconic names.

With exceptional access and world-renowned hosts, see the city from a perspective few get to experience.

The Ultra Experience

Showstopping evenings

Deepen your connections over intimate evenings that bring the spirit of Bangkok to life.

Hosted at some of the city’s most distinctive venues, each reveals a different side of the capital while creating a setting where meaningful conversation can take place naturally.

What people are saying

“Ultra sets a new benchmark for curated luxury travel networking. The quality of buyers, seamless organisation, and insightful panels made every interaction meaningful and business-driven.”

Varun ModiEuphoria World Travels Private LimitedBuyer

“The personal care provided by the Ultra team was outstanding. It provided a long-lasting feeling of connection as we build relationships for lifetimes to come.”

James WilloughbyVirgin GalacticExhibitor

“Attending Ultra was an amazing experience. The event was well-organised, the lineup was fantastic, and the quality of the production was outstanding. The energy of the delegates and the overall experience made it truly unforgettable.”

Jacilyn SimCapella SingaporeExhibitor

“A masterclass that truly redefines the boundaries of our industry.”

Adriana SladovnikovaFaveo ConciergeBuyer

“The best event I’ve attended with highest quality of buyers.”

Ema ŠkabarExclusive AdriaticExhibitor

“Ultra by PLE – where magic meets magic.”

Alice Houghton-RoseDinder InvestmentsBuyer

“Ultra: the best trade show in the world for the ultra-luxury travel industry.”

Jan SortlandNorwegian AdventuresExhibitor

“There are luxury travel shows and then there is Ultra. If you’re a serious player in luxury travel, Ultra is where you need to be.”

Grant HolmesASMALLWORLDBuyer

“The caliber of attendees and exhibitors reflected the prestige of Ultra, making it a must-attend for those who operate at the highest level of the luxury hospitality industry. I left with stronger partnerships, fresh opportunities, and a renewed appreciation for the luxury sector.”

Namratha RoseGrandes Alpes Private Hotel & SpaBuyer

Ultra 2027

Applications are open

20-24 June 2027

Four Seasons Hotel Bangkok

Headline Partner

Host Partner

Supporting Partner