In Thailand, a new expression of luxury is taking shape, setting the stage for the next edition of Ultra.

Headline Partner

Tourism Authority of Thailand’s approach to luxury travel embraces ‘The Soul of Thai’ – the cultural originality, emotional depth and human connection found throughout the destination.

Expressed through living heritage, craftsmanship and centuries-old wellness traditions, it’s an invitation to experience Thailand in ways that feel both meaningful and deeply personal.

The Ultra Experience

Inspirational content

Explore the future of luxury through a distinctly Thai lens, as industry voices consider how purpose and connection to place are shaping ultra-luxury.

From creating value that flows back into local communities to extraordinary access beyond the beaten track, discover experiences that lead back to nature, where the truest expression of luxury lies.

What people are saying

“Ultra: the best trade show in the world for the ultra-luxury travel industry.”

Jan SortlandNorwegian AdventuresExhibitor

“There are luxury travel shows and then there is Ultra. If you’re a serious player in luxury travel, Ultra is where you need to be.”

Grant HolmesASMALLWORLDBuyer

“The caliber of attendees and exhibitors reflected the prestige of Ultra, making it a must-attend for those who operate at the highest level of the luxury hospitality industry. I left with stronger partnerships, fresh opportunities, and a renewed appreciation for the luxury sector.”

Namratha RoseGrandes Alpes Private Hotel & SpaBuyer

Ultra 2027

Applications are open

20-24 June 2027

Four Seasons Hotel Bangkok

Headline Partner

Host Partner

Supporting Partner