Rocco Bova on Hospitality, Leadership, and the Future of the Industry Few professionals embody the spirit of global hospitality quite like Rocco Bova. With over three decades of experience in luxury hotel operations across multiple continents, Bova has built a career rooted in service, leadership, and a deep understanding of the human side of hospitality. From working with renowned brands such as Four Seasons, Hilton, Aman Resorts, and LUX* Resorts to leading luxury properties and consulting on high-end hospitality projects, his experience spans operational leadership, hotel openings, and strategic development. Today, he continues to shape the industry through new initiatives including the Summit Mexicano de la Hospitalidad and the upcoming Academia de la Hospitalidad, both designed to strengthen knowledge-sharing and leadership within the sector. In this conversation, Rocco reflects on the journey that shaped his philosophy of hospitality, the inspiration behind his latest projects, and why human connection remains at the heart of luxury travel.     Q: What first drew you into the world of luxury boutique hotel operations, and how has that shaped your approach to hospitality today? I started around 30 years ago with some of the big brands, as most do: Hilton, Marriott, and IHG. As

Atrium Residences: Unparalleled Luxury and Exclusivity in Switzerland Timothy Mayer from Atrium Residences talks about their unique offering, the part that innovation plays in luxury travel, and his experience at Private Luxury Dubai. Tell us about Atrium Residences, your offerings, and USPs Atrium Residences owns and operates fully serviced, ultra-luxury villas. We are a leading provider in the Swiss rental segment with 12 exclusive properties. Our properties are based in Geneva and Zurich, Switzerland’s two main city hubs, and are available for short or extended periods of time. No two homes are the same – from villas to penthouses, every property has its own individual identity, and our in-house team of private chefs, butlers, concierges, drivers, and housekeepers ensure an exceptional and tailor-made experience for our UHNWI guests. I want to stress that access to large and luxurious villas in the most affluent city neighbourhoods is beyond rare – and Atrium is able to provide this all year round. Image credit: Atrium Residences What makes Switzerland a favoured destination for luxury travellers? Luxury travellers have always seen Switzerland as a natural destination for excellence, quality, safety, and – of course – the beauty of its landscapes. The mountains can be

DELUXETARGETS and Emerging Trends in the Industry Wilson Chen from DELUXETARGETS shares his insights into the luxury travel business, popular destinations for clients, emerging trends in luxury travel, standout products showcased at Private Luxury Dubai, and the value of networking opportunities at the event. Tell us about your business, how it started, and where you operate DELUXETARGETS is a prestigious Swiss luxury travel agency, founded by Mr. Guido Graf in 2001 in Teufen, Switzerland. We’re proud to be a Consortia Preferred Partner for Virtuoso, and a selection of luxury hotels. As Managing Director of Asia Pacific, I lead our efforts to cater to the elite in Chinese-speaking countries. On behalf of DELUXETARGETS, I pioneered the establishment of a regional office in Shanghai and orchestrated a network of remote luxury travel consultants in Hong Kong, Singapore, and the Gold Coast, dedicating our expertise to serving the high-end clientele within the global Chinese-speaking community. At the heart of our success as a leading luxury travel service provider is our unparalleled team of travel consultants, whose expertise enables us to broaden our horizons across multiple travel sectors. Which destinations are most popular for your clients, and are there any new experiences they have