Ultra, widely recognised as the most exclusive gathering in ultra-luxury travel, has revealed Thailand as its destination for 2027. From 20th to 24th June, Bangkok will host Ultra for the first time, marking the brand’s debut in Southeast Asia.
By invitation only, Ultra exists for the very top tier of the ultra-luxury travel industry. Its buyers include Family Offices, Executive and Personal Assistants, and celebrity agents representing UHNW individuals and designing journeys for some of the world’s most discerning travellers.
Every member of the Ultra collective is hand-selected for the calibre and depth of the clients they represent, connecting them with exceptional properties and products from the names defining the very top end of luxury travel. Having sold out every year since its inaugural edition, Ultra has continued to evolve, taking its community to the destinations shaping the future of ultra-luxury travel around the world.
For 2027, that destination is Thailand.
Bangkok is rapidly strengthening its position on the global wealth map. The city’s ultra-high-net-worth population is projected to grow by more than 50% by 2030, while Knight Frank forecasts Thailand’s wider UHNW population to increase by 26% between 2026 and 2031, placing the country among Asia’s emerging wealth markets.
That growth is increasingly visible across Bangkok itself. The city has attracted significant investment from some of the world’s leading luxury hospitality names, from the arrival of Aman Nai Lert Bangkok to The Langham’s forthcoming restoration of the historic Custom House on the Chao Phraya River. At the same time, the Tourism Authority of Thailand has placed quality-led, high-value tourism at the centre of its national strategy, with a growing focus on luxury travellers seeking exclusivity, personalisation and exceptional experiences.
Together, these shifts point to a destination whose importance to the global ultra-luxury market is accelerating.
Beyond that commercial momentum, Thailand brings a distinctive culture of hospitality. Nam jai, the Thai spirit of generosity, warmth and welcome, reflects the value placed on genuine human connection that has always sat at the heart of Ultra. The 2027 gathering will take place at Four Seasons Hotel Bangkok at Chao Phraya River, in partnership with the Tourism Authority of Thailand, giving Ultra’s international community the opportunity to experience first-hand a destination entering a significant new chapter in its luxury story.
Christy Kuplic, Managing Director of Private Luxury Events, said:
“Bangkok is entering an exciting period of growth at the very top end of luxury travel. The expansion of private wealth, continued investment from leading global hospitality brands and Thailand’s focus on high-value tourism make this an incredibly timely moment for Ultra to come to the destination. Ultra has always been about bringing our community into the places shaping conversations in luxury travel. Bangkok has real momentum, and we are excited to experience that first-hand with our community and our headline partner Tourism Authority of Thailand in 2027.”
Ms. Thapanee Kiatphaibool, TAT Governor, said:
“Ultra Thailand 2027 places Thailand into one of the world’s most influential ultra-luxury travel networks. TAT will use this platform to present a distinctive expression of Thai luxury built on personalised service, cultural depth and genuine human connection, spanning world-class wellness and gastronomy, private journeys, arts, living heritage and locally rooted experiences. The event will also create valuable business opportunities for Thai tourism partners while reinforcing Thailand’s position as a high-value and sustainable tourism destination.”
Ultra is Private Luxury Events’ (PLE) invitation-only event at the pinnacle of luxury travel. It brings together hand-selected buyers and brands recognised for their calibre, expertise and influence within the industry. Having sold out every year since its inaugural edition, Ultra has established itself as one of the industry’s most sought-after gatherings.
Over more than a decade, PLE has facilitated more than one million one-to-one meetings across 200+ events in over 90 countries, building an international community around quality relationships and long-term commercial success.
For more information, please visit Ultra Thailand 2027.
