25-29 JANUARY 2026  ATLANTIS THE ROYAL Visionaries of luxury travel Around the world, there are a select few who push the boundaries to stay on the cutting edge. A collective of people and products renowned for unmatched service and luxury offerings. This is a show that connects the crème de la crème of high-end luxury travel designers with once-in-a-lifetime properties and products.  ULTRA is now sold out You are welcome to still submit an application as we will add you to the waitlist. The standard of ultra luxury As a collective that understands the UHNW individual, there are three main elements that qualify a product or service in the ultra-luxury space. The Ultra Member badge certifies our attendees for their ability to deliver these distinct qualities. 01 DISTINCTION The wow factor. Something to write home about. Redefining the way guests experience delight by evoking a deep and meaningful emotional connection. 02 Service Only the highest level of service attracts today’s luxury traveller. Every element leaves a lasting impression. 03 DISCRETION Privacy and exclusivity are paramount to ultra-luxury experiences. A place of seclusion; a heavenly hideaway for life’s joyful moments. Ultra members Leaders in luxury travel who are at the pinnacle