25-29 JANUARY 2026
ATLANTIS THE ROYAL
Visionaries of luxury travel
Around the world, there are a select few who push the boundaries to stay on the cutting edge. A collective of people and products renowned for unmatched service and luxury offerings.
This is a show that connects the crème de la crème of high-end luxury travel designers with once-in-a-lifetime properties and products.
The standard of ultra luxury
As a collective that understands the UHNW individual, there are three main elements that qualify a product or service in the ultra-luxury space.
The Ultra Member badge certifies our attendees for their ability to deliver these distinct qualities.
01
DISTINCTION
The wow factor. Something to write home about. Redefining the way guests experience delight by evoking a deep and meaningful emotional connection.
02
Service
Only the highest level of service attracts today’s luxury traveller. Every element leaves a lasting impression.
03
DISCRETION
Privacy and exclusivity are paramount to ultra-luxury experiences. A place of seclusion; a heavenly hideaway for life’s joyful moments.
Ultra members
Here are a few of the Ultra Members who attended our inaugural edition.
EXHIBITORS
Vetted by the Ultra advisory board whose members have decades of experience in the ultra-luxury travel sector.
Buyers
Hand selected and invited based on their client portfolio. Buyers include family offices, executive assistants, personal assistants, and celebrity agents for ultra-high net worth individuals.
What people are saying
Grandes Alpes Private Hotel & Spa
EXHIBITOR
“The caliber of attendees and exhibitors reflected the prestige of Ultra, making it a must-attend for those who operate at the highest level of the luxury hospitality industry. I left with stronger partnerships, fresh opportunities, and a renewed appreciation for the luxury sector.”
Affluent Luxury Travel
BUYER
“The PLE team did a fantastic job of creating an atmosphere of elegance and exclusivity. I’m already seeing increased engagement with our brand, directly attributable to the connections made at this event. I highly recommend this event to any hotel seeking to elevate its presence in the luxury market.”
Rocco Forte Hotels Italy
EXHIBITOR
“I think that what Ultra has done to differentiate itself from other luxury trade shows has resonated with a lot of buyers and exhibitors. We need something like this in the industry.”
Luxury Travel By Latifa
BUYER
Al Maha, A Luxury Collections Desert Resort & Spa
EXHIBITOR
“The inaugural edition of Ultra was exceptionally well-curated, bringing together the finest in ultra-luxury hospitality. The seamless execution, insightful discussions, and the level of detail put into every aspect of the event truly reflected the high standards of excellence that Ultra represents.”
Francesca Costa
Belcost
BUYER
“The presence of renowned companies and top-level speakers made the event extremely authoritative, creating impactful networking and synergy opportunities. We strongly recommend this event to anyone looking to elevate their professional level and achieve tangible results.”
Travel Lounge
BUYER
“The name ‘Ultra’ is no lie; this was the best event I have ever experienced in the ultra-luxury segment of the travel industry”
111 Skin
BUYER
“I have attended many luxury travel events, but none compare to the exceptional experiences provided by Ultra. Their ability to blend exclusivity with innovation sets them apart as true pioneers in the industry. This is the best luxury travel event I have ever attended, and I have no doubt they are shaping the future of high-end travel.”
Hans Travel and Lifestyle
BUYER
“If you want to connect with the very best and offer your clients truly exceptional experiences, Ultra is where you need to be.”
Godwana Experiences
BUYER
“Ultra is the ultimate event for industry professionals looking to stay ahead of the curve. From insightful sessions to unparalleled networking opportunities, it’s where innovation meets connection. Ultra is a must-attend!”
The Ultra experience
An intimate but influential gathering of 200+ of the most knowledgeable and influential leaders in luxury travel.
INSPIRATIONAL CONTENT
Explore the future of ultra-luxury through insightful panels and discussions led by industry leaders.
BRAND STORIES
Elevate your showfloor presence at Ultra through highly-personalised, branded spaces.
ELEVATED EXPERIENCES
See the iconic city of Dubai through the lens of luxury with experiences hosted by world-renowned brands.
INTIMATE EVENINGS
Deepen your connections at evening events designed to showcase Dubai’s high-end venues and offerings.
ULTRA BY PRIVATE LUXURY EVENTS
25-29 JANUARY 2026 | ATLANTIS THE ROYAL
Be part of the collective
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HOST PARTNER
EVENT PARTNERs
Supporting PARTNER
