25-29 JANUARY 2026 

ATLANTIS THE ROYAL

Visionaries of luxury travel

Around the world, there are a select few who push the boundaries to stay on the cutting edge. A collective of people and products renowned for unmatched service and luxury offerings.

This is a show that connects the crème de la crème of high-end luxury travel designers with once-in-a-lifetime properties and products. 

The standard of ultra luxury

As a collective that understands the UHNW individual, there are three main elements that qualify a product or service in the ultra-luxury space.



The Ultra Member badge certifies our attendees for their ability to deliver these distinct qualities.

01

DISTINCTION

The wow factor. Something to write home about. Redefining the way guests experience delight by evoking a deep and meaningful emotional connection.

02

Service

Only the highest level of service attracts today’s luxury traveller. Every element leaves a lasting impression.

03

DISCRETION

Privacy and exclusivity are paramount to ultra-luxury experiences. A place of seclusion; a heavenly hideaway for life’s joyful moments.

Ultra members

Leaders in luxury travel who are at the pinnacle of the industry.

Here are a few of the Ultra Members who attended our inaugural edition.

EXHIBITORS

Vetted by the Ultra advisory board whose members have decades of experience in the ultra-luxury travel sector.

BUYERS

Hand selected and invited based on their client portfolio. Buyers include family offices, executive assistants, personal assistants, and celebrity agents for ultra-high net worth individuals.

Private office

Sheikh Abdulaziz Al Khalifa Saf Mohammed

Royal Private office

Moaid Mahjoub, ​
Saudi Arabia​

Linda Scroggins

Affluent Luxury Travel,​
United States

Richa Singh

XPER Lifestyle, ​
Singapore​

Madelyn Loupos

EA/PA to UHNW Family,​
United Kingdom

Stephen Lockyer

Artist Relations Ltd,
United Kingdom​

Joelle Marciano

Les Voyages du Marais,
France​

ANAMARIA LAPUSOIU​

Dilmon (PA/Private Family Office),
United Kingdom ​

The Ultra experience

An intimate but influential gathering of 200+ of the most knowledgeable and influential leaders in luxury travel.

INSPIRATIONAL CONTENT

Explore the future of ultra-luxury through insightful panels and discussions led by industry leaders.

BRAND STORIES

Elevate your showfloor presence at Ultra through highly-personalised, branded spaces.

ELEVATED EXPERIENCES

See the iconic city of Dubai through the lens of luxury with experiences hosted by world-renowned brands.

INTIMATE EVENINGS

Deepen your connections at evening events designed to showcase Dubai’s high-end venues and offerings.

ULTRA BY PRIVATE LUXURY EVENTS

25-29 JANUARY 2026 | ATLANTIS THE ROYAL

Be part of the collective

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Be part of the collective

HOST PARTNER

EVENT PARTNERs

Supporting PARTNER

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