Download the full Ultra 2025 Panel Insights report to discover what’s shaping the future of ultra-luxury travel here. This decade promises to be a transformative era for the luxury travel industry. Wealth is becoming more widely distributed, with women making up around 11% of global UHNWIs (ultra-high-networths) in 2025. As money also shifts into the hands of the younger generations, brands looking to attract an ultra-wealthy clientele will need to adapt their strategies to ensure they are relevant to this new, broader market. This is also a period of significant growth for the ultra-luxury travel industry. According to the Knight Frank Wealth Report 2024, the global UHNWI population was projected to grow by 28.1% between 2023 and 2028. While the distribution of wealth is shifting between world regions, change is also happening between generations. At Ultra 2025, influencers in the luxury travel sector discussed these trends and shifts. This report provides a useful summary of the key takeaways from the two panels that were hosted during our inaugural gathering at Atlantis The Royal in Dubai, which took place from 26-30 January 2025. Summary & Key Findings Attendees at Ultra 2025 had the opportunity to hear from industry leaders through two

Strategic relationships form the foundation of success in luxury travel. But beyond traditional networking lies an art – the ability to forge genuine connections that transform both businesses and the industry. These relationships, cultivated through luxury networking environments, create opportunities that go far beyond business card exchanges. Why Networking is Vital in Luxury Travel When luxury travel brands connect in purpose-designed environments, extraordinary possibilities are born. These carefully orchestrated gatherings create natural opportunities for discovering shared values, complementary strengths, and unexplored market opportunities that benefit all parties. Expanding Reach and Influence Luxury travel trade shows provide more than just exposure – they offer curated opportunities to connect with exactly the right partners. Whether you’re seeking to expand into new territories or strengthen your existing market presence, these gatherings connect you with decision-makers who can open doors to previously untapped opportunities. Building Brand Recognition At luxury travel exhibitions, your brand reaches an audience that truly understands its value. These events create intimate settings where you can showcase your unique offerings through meaningful conversations rather than standard presentations, allowing your brand’s authentic character to shine. The Key to Building Meaningful Relationships The most valuable connections in luxury travel are forged through shared

With an eventful history that’s witnessed ethnic conflict, natural disaster, and economic crises, Sri Lanka has endured constant ups and downs. Travel advisors keep asking themselves: Can I send my clients there? LuxuryWise answers with a loud, resounding “YES!” Spectacular nature and cultural treasures are just the beginning to the most underestimated destination in the world – an island that has transformed itself into a luxury travel paradise with charming service. For Context There are outstanding tour guides around the world, but if your clients are lucky enough to travel with Imal (pictured) from andBeyond, he’ll be the one that opens the soul of “his” country to them (Amen!). With the patience and empathy of an angel, he explains cultural peculiarities, politics, and the current situation using authentic insights and examples from the everyday lives of Sri Lankans. Let’s begin by dispelling concerns about supply bottlenecks from the last economic crisis. At that time, fuel – among other things – was very scarce, and in order to get some, Imal had to pitch a tent at a gas station for the night just so he could siphon off a few liters at dawn. Fortunately, those difficult times are over. And

Embracing Sustainability and Giving Back in Luxury Travel Luxury travel is synonymous with comfort, indulgence, and unforgettable experiences. But as the world becomes increasingly conscious of environmental issues, travellers are seeking out more sustainable and responsible options. The Safari Collection, which operates a collection of luxury lodges and camps in Kenya’s finest locations, has taken up the challenge and is making significant strides in sustainability, giving back, and reducing its environmental footprint. In this article, we’ll explore The Safari Collection’s initiatives and how they contribute to a more meaningful travel experience. The Footprint Programme: Preserving Nature, Empowering Communities The Safari Collection’s commitment to sustainability is evident through its dedicated foundation, “Our Footprint.” This program aims to protect East Africa’s natural wonders, promote sustainable tourism, and positively impact local communities. By treading delicately on the planet and minimising their environmental impact, The Safari Collection sets an example for other luxury travel companies to follow. Conservation Efforts: Protecting Vulnerable Wildlife and Habitats The Safari Collection recognises the importance of protecting wildlife and their habitats, which are the backbone of Kenya’s incredible natural wonders. Through their dedicated foundation, they support various conservation projects aimed at safeguarding vulnerable animal species. From giraffe conservation to